Readers,
This month we have an exciting announcement - our third and newest book, SCIENCE X MARKETING, arrives at the Amazon bookstore as a paperback on May 17, and as a Kindle book on May 18! If you’re a Kindle reader, you can preorder here. As of writing this, preorders are not available for the paperback, but you can order a paperback starting May 17.
In the book, I write about my experience taking my science skills to the marketing world as a freelance science writer, and the ways I have developed marketing skills through policy, and communications skills through both policy and marketing.
I’m excited to be done writing SCIENCE X MARKETING. It’s currently 230+ pages and with Kelly and Kevin for editing. We are still finalizing the details, but here’s a brief overview of the book that I wrote. By the time the book comes out, this may not be the wording of the book description, but close enough:
As a science communicator, Sheeva loves the space she inhabits at the intersection of science and marketing -- hence the title for this book. In SCIENCE X MARKETING, Sheeva discusses the space between science and marketing, and the many ways in which her life's work exists at the intersection of these two spheres, and expands into related spheres, such as policy. The purpose of this book is to provide insight into the overlap between science and marketing and make the case that scientists require strong communications skills, including in marketing, public relations, and related spheres such as policy, to tackle the world's many scientific challenges.
Get our second book FREE!
I’m so proud of everything we have achieved over the past four years at Fancy Comma. To celebrate our third book published as a science writing company, you can get our second book for free. From April 21 to April 25, get a FREE copy of Amplifying Public Relations with Science Communication on the Amazon Kindle store.
What we’ve been up to this month
On the blog, I’ve been writing about press releases, using generative AI to write songs, and books written by political staffers.
Over at our YouTube channel (subscribe!) I chatted with Anurag Srivastava about our experiences getting dropped from PhD programs and what that means for science culture. I also interviewed Oswell Moyo, a Zimbabwe-based science communications researcher, about Indigenous African narratives in science communication and the blog he wrote about it for us.
I taught Week 3 (“We are scientists and our job is to do science. Why should we care about science communication?”) and Week 4 (“Science communication levels the playing field for all”) of the Fancy Comma SciComm course - catch the whole playlist so far here.
That’s all for this month’s newsletter. Until next month!